Convincing people to rely on your business can be difficult in a corporate exhibition. However, you don’t have to travel the world and attend tons of events to find the right way of keeping people engaged. Reading the four tips mentioned in this blog will help you ace the next business exhibition – let’s dive in!
1. Improve Your Stall
Keep in mind that people will only think about visiting you and your team if you have a stall that grabs their attention. This is why you need to be mindful of how your stall looks to ensure that you get as many leads as possible.
It’s easy to make your stall attractive without having to hire a professional. Buying useful items can help you make your stall more attractive in no time. For example, you can get an art exhibition wall to make your stall more attractive.
You should also think about the lighting in your stall to capture the attention of more people. Think about choosing the lights that complement your branding, and don’t make your stall look otherworldly. You should have 1 or 2 seats near your stall so you can sit down and discuss easily with potential leads.
2. Give Freebies
During the exhibition, you will bump into many people who might be interested in your offerings and love your ideas. But even those people might not actually show up in the future. You should give gifts to ensure that you make a strong impression and strengthen your bond with the people who visit your stall.
Giving away your merchandise for free is the best way to stay on top of the minds of your prospects. You can easily get custom merchandise online without having to spend a lot of money.
Keep in mind that people will be getting A TON of items like pens and cups. You should think of some quirky gifts that are not very expensive but help you make an amazing expression.
3. Polish Your Communication Skills
You won’t be able to convince people who visit your stall if you don’t sound confident at your stall. It’s important to ensure that you communicate with people positively and answer their queries to convince them to contact you in the future.
Sharpening your communication skills won’t take a lot of time and effort. You can start by reading classic books on networking, behavioral science, and communication to have more meaningful conversations with people.
You should also consider having meetings with your team about improving communication skills. Make sure you also get feedback from people in your close circle to find ways to improve the way you communicate.
4. Arrange Fun Activities
A simple yet effective way of keeping people engaged in your offerings is arranging small but enjoyable activities. For example, if you have some free space at your stall, you can allow people to play foosball who provide their contact details or answer some of your questions correctly.
